Make sense of AI search and agentic commerce.
Practical guidance for merchants on product pages, catalog data, store policies, and the platform choices shaping how products are found and compared.
Read the newest pieces, search the library, or jump into older articles by topic.
12 articles in the library
Recent guidance
Google Merchant Center Says “Approved,” but Your Products Aren’t Visible: What to Check
Approval and visibility answer different questions in Merchant Center. Here is how to find the real blocker before rebuilding a feed or changing the store.
Shopify agents.md, llms.txt, and robots.txt: What Merchants Actually Need for AI Shopping
Shopify already creates the main discovery files for AI tools. The more useful question is whether your catalog, product pages, and access settings tell the same story.
ChatGPT Product Feed Readiness: What Merchants Should Clean Before Applying
A product feed can help ChatGPT work from cleaner product facts, but only if the catalog behind it is current, complete, and consistent with the store.
Older articles
Why AI Shopping Tools Show the Wrong Price, Stock, or Product Details
Wrong product facts usually come from drift between the page, schema, feed, catalog, checkout, and third-party data sources.
Shopify Agentic Storefronts: What to Check Before You Rely on AI Channels
Shopify agentic storefronts make AI-channel discovery easier for eligible stores, but merchants still need clean product data, policies, and channel-fit checks.
Google AI Mode, Merchant Center, and Product Schema: What Stores Need to Align
Google-side readiness depends on consistent Merchant Center data, product schema, landing pages, policies, and checkout facts.
AI Search Readiness vs. Agentic Commerce Readiness
Two phrases are starting to blur together. Merchants need to know the difference before paying for cleanup or platform work.
Why Product Pages Need to Be Machine-Readable
Clear product pages help shoppers first. They also give AI search tools and shopping agents better facts to work from.
The Merchant Readiness Checklist for AI Search and Shopping Agents
A practical checklist for merchants who want clearer product pages, cleaner catalog data, and a safer next step.
Feed Readiness Is Not the Same as Platform Readiness
A clean feed can help, but it does not prove the whole store is ready for AI search or agentic commerce.
When Shopify Is the Right Path, and When Feed-First Cleanup Comes First
Shopify can be the right path for some merchants, but messy catalog data should usually be fixed before platform-specific work.
What an AI Commerce Pathway Audit Actually Checks
A pathway audit should choose one practical next step from evidence, not push every merchant toward the same platform path.
Best first step
Check the guide against your own store.
Run Site Scanner for the storefront or paste a product file into Catalog Scanner. See which issues apply to the store you actually have.