Articles
AI search and commerce field notes
News, explainers, and practical guides for merchants following AI search, shopping agents, catalog readiness, and agentic commerce.
Editorial focus
Read the newest pieces, search the library, or jump into older articles by topic.
6 articles in the library
Latest
Recent guidance
Readiness Guides
FeaturedAI Search Readiness vs. Agentic Commerce Readiness
Two phrases are starting to blur together. Merchants need to know the difference before paying for cleanup or platform work.
Search & Schema
Why Product Pages Need to Be Machine-Readable
Clear product pages help shoppers first. They also give AI search tools and shopping agents better facts to work from.
Readiness Guides
The Merchant Readiness Checklist for AI Search and Shopping Agents
A practical checklist for merchants who want clearer product pages, cleaner catalog data, and a safer next step.
Archive
Older articles
Catalog & Feed Notes
Feed Readiness Is Not the Same as Platform Readiness
A clean feed can help, but it does not prove the whole store is ready for AI search or agentic commerce.
Platform Pathways
When Shopify Is the Right Path, and When Feed-First Cleanup Comes First
Shopify can be the right path for some merchants, but messy catalog data should usually be fixed before platform-specific work.
Platform Pathways
What an AI Commerce Pathway Audit Actually Checks
A pathway audit should choose one practical next step from evidence, not push every merchant toward the same platform path.
Best first step
Use a scanner before choosing the cleanup path.
Site Scanner and Catalog Scanner help separate page, schema, catalog, trust, and pathway issues before remediation or implementation work starts.